Design and Culture Magazine
Design and Culture is a theoretical design magazine that combines popular, cultural topics or ideas, and presents them in a way that a designer can appreciate.
When I began this project, the audience was outlined: design for designers. The next step then was to decide which cultural element I wanted to focus on. One interesting part of our culture in terms of design, is sports. Of course, sports have a specific aesthetic and style, but often sports are not regarded as the ideal platform for creativity and innovation in the design world. I wanted to address this concern and furthermore, decide how I could best represent sports in a creative and innovative way.
I looked at the word mark design for the publication, the front cover, images for the inside content, as well as color. All of these aspects looked at sports and design and embraces new methods for showcasing this.
After careful experiments, refining, and re-adjusting everything, I began to look at compiling all the information. I wrote the copy, which made it easier to decide what kinds of images I needed as well as which techniques would be best.
From spray paint to show movement and texture, to configuring the copy I developed, It was taking the stories and pieces and putting them together in such a way to have the publication flow. I had a few department pages, as well as the feature page to show the variety of information, while keeping the style consistent. Having two colors also bought a very designer feel to the publication, and showcased everything very simply.
What I Learned
Overall, I thoroughly enjoyed the experience and quickly learned the incredible amount of work that is required to utilize to create a successful and creative magazine. Hard, but such rewarding work. I loved all the working parts and being able to dictate how these would all work together, but if necessary, stand alone.