Peripheral Vision Conference
Peripheral Vision is a concept project that was focused around a theoretical design conference. The task was to learn about the entirety of what goes into developing a conference from idea to final execution.
The problem that I wanted to address in this project was how I can design a conference that comments on staying innovative and experimental in a very structured field, but also remaining relevant and purposeful. Goal to inform the emerging generation how innovative and creative problem solving can be the solution to design problems.
To begin, I addressed what the audience would be, who I would want to have speak at this event, and what adjectives I'd use to describe the conference. After careful research and analysis, I could then delve into the visual blueprint. I began by collecting inspiring images as a mood board for the conference. The result is great color options, and some idea posters began to develop.
This process began with determining the audience, purpose, and the goal of the conference. Once these were carefully researched and developed, I began to look at developing a logo. This stemmed from the concept of the name of the conference Peripheral Vision. Peripheral Vision was chosen as a reference to our line of sight in design. There is a clear set of rules and an emphasized focus. We often do not veer out to our peripheries to engage new ideas or ways of seeing things. This conference aimed to inspire attendants to go outside their peripheries.
For the logo, I decided in the end that using an eye was too easy of an idea, It needed to be pushed further into the concept, rather than the semiotics. The result was a way finder design that shows a central dot, the individual, and the different ways of seeing that they might have.
Once the logo was developed, I could look at how I would want to present it, and how It can be used in promotional materials and other mediums.
Coming to a solution meant developing the ins-and-outs of how I wanted my conference to communicate. This required research, prototyping, branding, posters, pamphlet mailers, conference handouts, games, tote bags, the list continues. It is an incredible amount of work, but the result resolved the problem of the need for a conference that aimed to inspire and cultivate creativity in an innovative and inventive manner.
What I learned
I learned the depth and the value of a project like this. All the working pieces had to be chosen so intentionally, and failure to do so could limit the audience's understanding and also lead to bigger problems. A strong research foundation lends itself to creating designs that communicate the message best.