Cal Fire | Ready, Set, Go! Campaign
The look and feel for this CAL FIRE campaign was to emphasize the importance of being aware of the fire dangers, but not to scare anyone. Instead the goal was to encourage taking action to prepare. Bright blues, bold reds, and deep oranges and yellows for the fire creates a visibly appealing look, while the message remained simple and concise.
For the collateral, the designs were applied to gas pump toppers (pictured above), convenience store posters, outdoor Ice storage wrap-arounds, as well as a variety of digital graphics.