"What's FOG?" The City of Sacramento wanted to highlight the dangers of FOG, "Fats Oils and Grease," by educating the Sacramento community on what FOG means and how it can affect the city.
Our target audience was both Sacramento residents and Sacramento restaurant owners. The idea was to be visually stimulating as well as utilize common foods that create FOG in households and restaurants. This relate-ability can help to quickly educate and create an impact.
The biggest form of advertising was the Regional Transit bus ad that ran for the month of October 2017. We also got to include bill inserts which were mailed to most residents in the city to quickly educate individuals about the realties of FOG.