As the 3-fires Lounge, the restaurant and bar connected to the Residence Inn Marriott was transitioning out, the concept of The Hotel Bar quickly came into place. The goal for The Hotel Bar was to create a space that is inviting, vintage, classic, and memorable. With vintage velvet couches, dark wood, nostalgic neon signs, and 1960's movies playing, FUEL helped to capture that feel .
For the graphic design, the goal was to utilize vintage typography, the bright cherry red, and the use 1960's jargon. The idea was to be classy and cleaver so that we can be as inviting as possible to keep the exiting 3-fires customers, while bringing in many new customers.