Here is a collection of just some of the branding projects I have completed over the years. Each one had the same goal of creating a cohesive look and feel and capturing what makes that product, service, or place unique. Staying true to the vision while making a simple and applicable mark is always my aim in a branding project.
Often a project has a website and an entire platform associated to it, so I have linked the images here with their respective domain. It’s important to consider the context or the “legs” of the branding so that the company and vision can continue to grow. I always anticipate the future of the company I’m branding for in hopes of continued success and a mark that can grow with this.
Along with this mindset comes the idea that this mark will be used by more than just a few people. It can get handed off, managed by new users, and applied to a number of things. With this considered, I always create a brand standards guide for each client to ensure that they know how to apply the logos. They have the colors, the specs, the formatting, and the usage. If there are any questions, they now have a guide to help them through. This eliminates any poor-use cases and questions in the future.